OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. More than 5 million business users take advantage of this popular messaging platform today. What is the use of a WhatsApp business account? WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. So with 2 billion WhatsApp users sending 65 billion messages each day, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include the WhatsApp Business app. WhatsApp is the most popular global messaging channel.
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